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W Chan Kim
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Tác phẩm (6)
blue ocean strategy, expanded edition: how to create uncontested market space and make the competition irrelevant
blue ocean shift: beyond competing - proven steps to inspire confidence and seize new growth
hbr's 10 must reads on managing people (with featured article "leadership that gets results," by dan
hbr's 10 must reads on strategy (including featured article "what is strategy?" by michael e. porter
blue ocean strategy - chiến lược đại dương xanh (bìa cứng)
